Business blueprint REBRAND

american express

When American Express acquired Kabbage funding, so began the process of introducing the world to the newly rebranded Business Blueprint. In order to showcase their suite of offerings—from a cash flow management app to a business line of credit—we created an animated series featuring a fictional small business owner.

CD: Dina Young | Copywriter: Joel Rozen | Motion: David Villa, Bill Pratt, Erik Michelfelder | Illustrators: Tim Lierman, David Reid