ATLANTA UNITED

Orlando Trail

The MLS 2020 season was suspended for several months before returning with the “MLS is Back” tournament in Orlando. Supporters were not allowed to attend the tournament in person, so we were tasked with getting the Rowdy & Proud Atlanta United supporters excited to tune in virtually. We kicked off the tournament momentum with some 90s nostalgia and mild trolling.

We Are The AM

During the “MLS is Back” tournament, our first match was scheduled at 9 am, making it our first morning match ever. We got our supporters out of bed and in front of the screen the only way we knew how: A wake-up call from Atlanta United’s star player, Josef Martinez.

Mantras

To get supporters hyped before each game, we made visual mantras specifically for social.