Formula 1 academy

american express

American Express launched their sponsorship with Formula 1 Academy, the female league, aiming to back small businesses and '“Women With Drive.” To kick off their high-profile sponsorship, the team crafted the new livery (car wrap) set to debut during Miami race weekend, May 3-4, 2024.

Livery Design

Working with designer, Tiffany Thomas, the livery (car wrap) was created over a single weekend for the Formula 1 Academy car.

Livery Reveal Event

After finalizing the livery design, our focus shifted to unveiling it to the public. The day preceding the races, our video premiered at The Temple House in Miami to an exclusive gathering of card members, accompanied by a panel featuring Jess Edgar, Amex's F1A driver, and a private concert by Camila Cabello.

SOCIAL

On race day, we dropped a reveal video with Amex driver, Jess Edgar.

The Chatter

CD: Dina Young & Josh Bean | Designer: Tiffany Thomas | Motion: David Villa | Editor: Ryan Hopkinson | CW: Aaron Konter & Katie Marquez